A website is a key tool for your marketing. Your website helps your customers to get more information about you and connect with you. Visitors to your website are potential customers from whom you may get business. It is very important that you track visitors to your website.
Website visitor tracking is something every website administrator should do. While this is not easy, it helps you get valuable insights about your visitors. You can use these insights to improve your business. This guide tells you all you need to know about tracking visitors to your website.
What is visitor tracking?
Visitor tracking is all about knowing who the people visiting your website are. It is an analytic tool that gives you valuable information about the visitors to your website. Apart from quantitative data, visitor tracking can also help you understand visitor behavior. Visitor tracking is important since it can help you ensure the success of your website.
Why track your website visitors?
There are many reasons why you must track the visitors to your website. These reasons explain the importance of visitor tracking:
1. You can know your source traffic
How are people coming to your website? Is it through Google or other search engines? Or are they coming from social media links? It is an important piece of data you must know. When you use an analytic tool like Google Analytics you will get all this information. You will come to know of the various sources from where you get visitors.
Once you know the sources, you can determine which the top source is. You will also know why you are getting many visitors from that source. The information will help you understand which sources are not giving you sufficient traffic. You can use this information to improve your marketing strategies by focusing on different sources.
2. You can understand your customers better
Marketers need to understand customers better. You must build a persona or a profile of customers. It will help you carry out your marketing effectively. The result would be improved sales. Visitor tracking of your website is the best way to know your customers better. The information you get from the visitor tracking analytics will help you create personas.
Statistics show that 90% of all sales come from 3 or 4 customer personas. So, use your website traffic data and create customer personas. Use these personas for better-targeted marketing. The result will be improved business performance.
3. You can carry out effective marketing
Running a marketing campaign calls for time, effort, and money. If not executed properly, it will be a loss for the business. Marketing campaigns must be run effectively to get the best results. For this, the right inputs are needed. Website tracking gives you a lot of input about your potential customers.
You can use these inputs to fine-tune your marketing campaign. You can evaluate conversion rates, which will help you understand the effectiveness of your marketing campaigns. The information you get will help you improve your marketing, so you do better next time.
4. You can generate more leads
Lead generation is the key function of marketing. You can use your website to generate leads. The leads come from the visitors to your website. Your website tracking feature will help you identify leads. You can then move the leads through your sales funnel and work to convert them to customers.
5. You can evaluate your website pages better
Visitor tracking will help you understand which pages on your website are getting more visitors. You will also get information on how long a visitor stays on your website and which links they click on. All these are valuable information for you. This information will help you evaluate your website pages clearly.
The evaluation can help you focus on pages getting fewer visitors. If some pages are seeing customer bounce, then it could be due to design issues. You can use this input to improve the page and offer a better user experience. Visitor tracking will help you improve your website quality, so you can attract more visitors.
How to track website visitors?
The most effective tool to track website visitors is Google Analytics. It is a free tool from Google that gives you a lot of useful insights about the visitors to your website. Apart from Google Analytics, there are other free tools like Clicky, Supercounters, and Web Stat to help you track visitors. If you want advanced features, you can choose paid tools like Leady, VWO Insights, or Kissmetrics.
Visitor tracking is a valuable tool to understand your customers better and also refine your marketing strategy. Use it wisely.